Market research on dating websites

by  |  12-Aug-2016 00:00

INITIAL_PROPS_HEADER = {"data":,"id":"header","context":{"nav Links Data":[,,,,,,,,,,,],"customer Nav":{"user":null,"ads":,"urls":{"login Url":"https://com/login? When it comes to finding love, "there's a lid for every pot," as the saying goes.

Dating Service Market" report sections include: Industry Size and Growth https:// Industry size and growth section provides three years of historical performance data and a five-year forecast for the market overall and by market segment, with segments for which data is separately reported including websites and apps, independent matchmakers, date coaches, phone chat lines, radio station datelines, brick-and-mortar firms, singles organizations and events, and speed dating.

The Date Coaching Market https:// Dating coach section provides information on what coaches do and how they operate, typical fees charged for their services, how they work in conjunction with matchmakers, estimated market size and forecast basis, and profiles of leading dating coaches (e.g., Evan Katz, Susan Bradley, Matt Titus, Susan Rabin, Lisa Shield, David Wygant, Barbara Elgin, and Lauren Francis).

Tinder, America’s fast-growing online-dating juggernaut, last week unveiled its first big branding partnership aimed at its core audience of millennial fling-seekers: a neon-drenched video-ad campaign hyping Bud Light’s mega-keg party, “Whatever, USA.” Meanwhile, over at Tinder’s less-youthful rival e Harmony, a recent ad saw its 80-year-old founder counseling a single woman besieged by bridesmaid’s invitations to take some time (and, of course, the site’s 200-question compatibility quiz) to find that special someone: “Beth, do you want fast or forever?

” Both companies are dominant forces in America’s $2.2 billion online-dating industry, which in the last few years has quickly become a bedrock of the American love life.

To survive, they'll need a novel marketing strategy and a focus on untapped potential , just 21 percent of Internet users agreed with the statement "people who use online dating sites are desperate," an eight point drop from the last poll in 2005.

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